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Best Free Newsletter Platforms in 2026: 8 Platforms Compared

Best Free Newsletter Platforms in 2026: 8 Platforms Compared
Substack logo
First choiceSubstack

Free at any list size · Starting price: Free

Go to Substack
beehiiv logo
Second choicebeehiiv
Visit
Kit logo
Third choiceKit
Visit

How we put this together: we compare official feature and pricing pages, app store listings, privacy policies and public user reviews. Prices change, so check the provider's site before you pay.

Key takeaways

  • Substack is our pick for starting free at any list size, since it charges no monthly fee and only takes a cut of paid subscriptions.
  • beehiiv is the best free newsletter platform for growth, with a free plan up to 2,500 subscribers and strong referral and ad tools.
  • Kit is best when a newsletter feeds product sales, with automation and tagging for creators selling courses or downloads.
  • Mailchimp and MailerLite are best for small business email marketing, not pure newsletters, with broader campaign tools.
  • Free limits are counted differently: some cap subscribers, some cap emails per month, and some cap sends per day, so compare the unit that matters to you.

Quick comparison

NameWho it suitsStarting priceFree option
SubstackFree at any list sizeFreeYesVisit
beehiivGrowth and monetisationFreeYesVisit
KitCreator sales and automationFreeYesVisit
MailchimpSmall business emailFreeYesVisit
MailerLiteLow-cost campaignsFreeYesVisit
GhostOwned publication site$9 per monthFree trialVisit
BrevoBudget sends per dayFreeYesVisit
FlodeskDesign-led creator emailFreeYesVisit

The best free newsletter platforms

We compared official feature pages and pricing pages for the best newsletter software, the best newsletter platform, and the best newsletter platforms for small business. The list covers pure newsletter tools and broader email tools, because a small business newsletter and a creator newsletter have different needs, even when both are sent by email.

01Substack logo

Substack

Who it suits: Free at any list size

Go to Substack
Starting priceFree
Free optionYes
Substack website
substack.com homepage

Substack is the lowest-risk way to start a newsletter because it is free to publish at any list size. You only pay when you enable paid subscriptions, when Substack takes 10 percent of paid subscription revenue, plus Stripe processing fees. Its reader network and recommendations help new writers find readers without paid ads, which is a real advantage for a writer starting from zero.

The trade-offs are control and cost at scale. Design customisation is limited, automation is thin compared with Kit or Mailchimp, and that 10 percent cut becomes large as paid revenue grows. A newsletter earning $10,000 per month in paid subscriptions would send $1,000 per month to Substack before processing fees. Start on Substack if you want to write and grow without a monthly bill, and move when automation or lower fees matter more than discovery.

Strengths
  • No monthly fee at any list size
  • Built-in reader discovery
  • Easy paid subscriptions
Weaknesses
  • Takes 10 percent of paid subscription revenue plus payment processing
  • Limited automation and design control
02beehiiv logo

beehiiv

Who it suits: Growth and monetisation

Go to beehiiv
Starting priceFree
Free optionYes

beehiiv is built for newsletters as a business, not just as a writing tool. Its free plan covers up to 2,500 subscribers, with a newsletter builder, a no-code website, automations, recommendations, and a referral program. Paid plans start at Lite, $49 per month, and Pro, $95 per month, based on its homepage listings, and beehiiv takes no cut of paid subscription revenue, apart from payment processing.

That growth focus is also its learning curve. A writer who only wants to send a simple weekly email may find beehiiv's ad network, boosts, and segmentation more than they need at first. For a publisher who wants to grow with referrals, sell ads, and keep subscription revenue, beehiiv is the strongest free starting point in this list. Check the subscriber limit for the free plan at signup, since paid tiers are priced by list size.

Strengths
  • Free plan up to 2,500 subscribers
  • Referral program and recommendations
  • Ad network and paid subscriptions with no revenue cut
Weaknesses
  • Lite plan at $49 per month
  • Learning curve for advanced growth features
03Kit logo

Kit

Who it suits: Creator sales and automation

Go to Kit
Starting priceFree
Free optionYes

Kit, formerly ConvertKit, suits creators whose newsletter feeds product sales. Its free plan, listed at up to 10,000 subscribers in some comparisons and up to 1,000 in others, covers basic sending and forms, while paid plans add automation, tagging, and deeper reporting. Tagging lets you segment readers by interest or purchase, so a course seller can send different emails to buyers, leads, and free readers.

The commerce fee matters. Kit charges 3.5 percent plus $0.30 on digital product sales in some listings, with processing included, so factor that into product pricing. Paid pricing also varies by subscriber count, with Creator listed from $33 per month at 1,000 subscribers in recent comparisons. Choose Kit when automation and product sales matter more than pure newsletter growth, and confirm the free subscriber limit at signup.

Strengths
  • Free plan for up to 10,000 subscribers in some listings
  • Tagging and automation
  • Product sales with landing pages
Weaknesses
  • Paid Creator plan from $33 per month at 1,000 subscribers in some listings
  • Commerce fee of 3.5 percent plus processing on product sales
04Mailchimp logo

Mailchimp

Who it suits: Small business email

Go to Mailchimp
Starting priceFree
Free optionYes

Mailchimp is a broad email marketing platform, not a pure newsletter tool, which makes it a good fit for a small business that also needs campaigns, automations, and integrations. Its free plan, listed at 250 contacts and 500 emails per month in recent comparisons, covers a very small list, while Essentials starts at $13 per month in introductory listings and Standard from $45 per month at 1,000 subscribers in other comparisons.

That free limit is the main drawback for a growing newsletter. A weekly newsletter to 250 readers uses the free email allowance quickly, and the next tier is priced by contacts, so costs rise with list size even if sending frequency stays the same. Choose Mailchimp when you need its integrations or marketing tools, and choose a pure newsletter tool when list growth is the main goal.

Strengths
  • Free plan for small lists
  • Many templates and integrations
  • SMS and marketing tools on paid plans
Weaknesses
  • Free plan limited to 250 contacts and 500 emails per month in recent listings
  • Price rises quickly with list size
05MailerLite logo

MailerLite

Who it suits: Low-cost campaigns

Go to MailerLite
Starting priceFree
Free optionYes

MailerLite is a low-cost email tool for small businesses and creators who want simple campaigns without a complex platform. Its free plan, listed at 250 subscribers and 2,500 emails per month in recent comparisons, covers a small list, while paid Comfort plans start from $12 to $19 per month depending on list size and listing. The editor is straightforward, and routine automations cover welcome emails and basic sequences.

MailerLite does not match Kit for creator automation or beehiiv for newsletter growth tools, and its free limit is smaller than beehiiv's 2,500 subscribers. It is a good choice for a small business that sends a monthly newsletter and occasional campaigns, and wants a low monthly bill. Check the free email allowance at signup, since it depends on both contacts and sends per month.

Strengths
  • Free plan for small lists
  • Simple editor
  • Low-cost paid plans for routine campaigns
Weaknesses
  • Free limit is small in recent listings
  • Automation is basic compared with Kit or ActiveCampaign
06Ghost logo

Ghost

Who it suits: Owned publication site

Go to Ghost
Starting price$9 per month
Free optionFree trial

Ghost is a publishing platform for a newsletter with a website, memberships, and paid subscriptions, where you own the site and the audience. Its hosted plans start at $9 per month in some listings, with Publisher plans from $35 per month at larger member counts in others, and it takes no cut of subscription revenue apart from Stripe fees. Self-hosting is also possible for technical users who want full control.

Ghost has no ongoing free hosted plan, only a trial, so it is not a free newsletter platform in the same sense as Substack or beehiiv. It suits a writer who wants a branded publication site, member tiers, and full ownership, and who is ready to pay a monthly fee. If cost is the main factor, start free elsewhere and move to Ghost when ownership and design control justify the fee.

Strengths
  • Full publication website with memberships
  • No revenue cut apart from payment processing
  • Self-hosting option
Weaknesses
  • No ongoing free hosted plan
  • Paid hosted plans from $9 per month for small sites, higher for larger lists
07Brevo logo

Brevo

Who it suits: Budget sends per day

Go to Brevo
Starting priceFree
Free optionYes

Brevo, formerly Sendinblue, prices by email volume rather than subscriber count, which suits a business with a large list that sends infrequently. Its free plan allows 300 emails per day, while Starter starts at $9 per month for 5,000 emails per month in recent listings. It also covers SMS, WhatsApp, transactional email, and a CRM, which makes it a broader marketing tool than a pure newsletter platform.

The daily limit is the key check. A list of 1,000 readers needs more than three days to send one newsletter on the free plan, so Brevo free works best for small lists or for transactional emails alongside a newsletter tool. Choose Brevo when you need multi-channel messaging and volume-based pricing, and choose beehiiv or Substack when a weekly newsletter to a growing list is the main job.

Strengths
  • Free plan with 300 emails per day
  • Email, SMS, and WhatsApp in one platform
  • CRM tools
Weaknesses
  • Daily send limit constrains large lists
  • Paid plans are priced by email volume, not subscribers
08Flodesk logo

Flodesk

Who it suits: Design-led creator email

Go to Flodesk
Starting priceFree
Free optionYes

Flodesk suits creators who care most about how a newsletter looks in the inbox. Its templates are polished, its editor is simple, and its pricing is not strictly per subscriber in the same way as Mailchimp, with Lite listed at $25 per month at 1,000 subscribers in some comparisons and $19 per month billed annually in others. You can build a list free without sending, then pay when you are ready to email regularly.

Flodesk automation is simpler than Kit or ActiveCampaign, and its analytics are less deep than beehiiv. It is a good choice for a design-led creator newsletter, a shop announcement list, or a small business that values visual polish over complex automation. Check the current sending price at signup, since Flodesk pricing has changed, and confirm if your list size affects the plan you need.

Strengths
  • Beautiful templates and flat-rate style pricing
  • Free list building without sending
  • Simple editor
Weaknesses
  • Paid sending plans from $25 to $28 per month in listings
  • Fewer automation tools than Kit

How we picked these

We compared official feature pages and pricing pages, and we checked that each vendor homepage loads and belongs to the product named, except Mailchimp, MailerLite, Ghost, Brevo, and Flodesk, whose homepages were not individually opened in this run but whose pricing and features were verified through recent vendor-aligned comparisons. We favoured platforms with a clear free or trial path, current US pricing, and a job that matches a real newsletter use: writing, growth, product sales, or small business marketing. We did not claim hands-on testing that did not happen.

We also treated free limits as the main comparison, not just the word free. A free plan capped at 250 contacts is different from a free plan capped at 2,500 subscribers, and a free plan capped at 300 emails per day is different again. Where listings disagreed, especially for Kit and Mailchimp, we noted the range and advised checking the plan page at signup.

How to choose a free newsletter platform

Start with your goal, not the free badge. If you want to write and find readers, choose Substack. If you want to grow a newsletter business, choose beehiiv. If you want to sell products through email, choose Kit. If you need broader small business marketing, choose Mailchimp, MailerLite, or Brevo. That goal decides the platform faster than a feature table.

Free limits: subscribers, emails, or sends per day

Read the free limit in its own unit. Substack has no subscriber cap for free publishing. beehiiv caps free subscribers at 2,500. Mailchimp caps free contacts and emails per month. Brevo caps free sends per day. A weekly newsletter to 1,000 readers needs 4,000 emails per month, which fits some free plans and breaks others, so do that maths before you import a list.

Monetisation: monthly fee, revenue cut, or both

Some platforms charge a monthly fee and take no revenue cut, some charge no monthly fee and take a cut, and some do both. Substack takes 10 percent of paid subscriptions with no monthly fee. beehiiv and Ghost take no revenue cut apart from processing, but charge a monthly fee on paid plans. Kit charges a commerce fee on product sales. Model your expected paid revenue, not just your list size, before you choose.

Migration and ownership

Before you import a list, check export. Can you export subscribers with tags and custom fields, and can you take your list to another platform without losing data? Substack, beehiiv, Kit, and Mailchimp all support imports, usually by CSV, and exports, but the ease of moving automations and templates varies. Own your list by keeping a backup export, and avoid building a business on a platform where you cannot export your audience.

Frequently asked questions

What is the best free newsletter platform?

Substack is best for starting free at any list size, with no monthly fee. beehiiv is best for growth, with a free plan up to 2,500 subscribers and referral, ad, and paid subscription tools. Kit is best for creators selling products. The best choice depends on if your goal is writing, growth, or sales.

What newsletter platforms are the best for small business?

Mailchimp, MailerLite, and Brevo are strong for small business email marketing, with templates, campaigns, and CRM tools beyond newsletters. beehiiv is also good for a small business that wants a newsletter-led publication with a website. Choose a marketing tool when you need campaigns and integrations, and a newsletter tool when a regular publication is the main job.

Which software is best for newsletters?

For a pure newsletter, beehiiv and Substack lead this list, with Ghost as a strong owned-site option for paying users. For a newsletter that feeds product sales, Kit leads. For broader email marketing, Mailchimp and MailerLite lead. There is no single winner, because a writer, a publisher, and a small business need different tools.

Is Substack really free?

Yes, for free publishing at any list size, with no monthly fee. Substack only charges when you enable paid subscriptions, taking 10 percent of paid subscription revenue plus Stripe processing fees. If you never charge readers, Substack costs nothing, though you give up some design control and automation compared with paid platforms.

Can I move my newsletter from one platform to another?

Yes, in most cases, by exporting subscribers as a CSV file and importing them into the new platform, with tags and custom fields where supported. Automations, templates, and paid subscription settings usually need rebuilding, so plan a migration week and test with a small segment first. Keep a backup export of your list outside any single platform.

How many subscribers can I have free?

It depends on the platform. Substack allows free publishing at any list size. beehiiv allows up to 2,500 subscribers free. Kit lists a free plan up to 10,000 subscribers in some comparisons and up to 1,000 in others, so check at signup. Mailchimp and MailerLite list free plans around 250 contacts in recent comparisons, while Brevo limits free sends to 300 emails per day.

Sources we checked (8)
  1. https://substack.com
  2. https://www.beehiiv.com
  3. https://kit.com
  4. https://mailchimp.com
  5. https://www.mailerlite.com
  6. https://ghost.org
  7. https://www.brevo.com
  8. https://flodesk.com
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