Best B2B Data Enrichment Tools for CRM Accuracy in 2026: 9 Tools Compared

Clay is a spreadsheet-style workspace where you connect data providers, run them in sequence and push results to your CRM. Its pricing page says you can find and enrich data from 150+ providers and run multi-provider waterfalls on every plan, including Free. It also offers Claygent, an AI agent with web access that can generate custom data points.

The Free plan includes 100 data credits and 500 actions a month, unlimited seats and tables and up to 200 rows per table, but it excludes phone number enrichment. Launch is listed from $185 a month in one place and $167 a month in another (likely monthly versus annual billing), and Growth from $495 a month, with CRM auto-sync and enrichment on Growth. Data credits start at $0.05 each.

It is the most flexible tool here and the least plug-and-play. A RevOps person who likes building workflows will enjoy it, while a rep who wants one click inside Salesforce may find it heavy. Expect to spend time designing which provider runs first and when to stop.

HubSpot's Data Hub pricing lists a Free tier, a Starter tier priced per seat, Professional from $800 a month (one seat included) and Enterprise from $2,000 a month. The Free tier syncs data between apps and cleans basic data issues, while Professional adds AI-created datasets, data cleanup at scale, automation and data health monitoring.

Separately, HubSpot's data enrichment page says the CRM can enrich company and contact records automatically when someone submits a form, adding attributes such as industry, annual revenue, employee count, technologies used, job title and address. It also describes shortened forms for returning visitors. We could not confirm from official pages how enrichment credits are priced, so check HubSpot's pricing page for your plan.

This is the practical choice if your team lives in HubSpot and you want fewer tools. The catch is lock-in: if your CRM is Salesforce, Pipedrive or something else, the value drops.

ZoomInfo positions enrichment as one always-fresh source of truth feeding every system you run. Its pricing page says it offers custom packages based on your use case, and enrichment is one of its listed use cases with a free trial. The company also offers its data through an API and other developer routes for teams that want to build around it.

The homepage makes an interesting argument against waterfall enrichment: a waterfall stops at the first source that answers, while ZoomInfo says it verifies across sources and adds company context. That is a marketing claim, but it points to a useful test. Ask any vendor how it handles conflicting answers and how old a returned value can be.

ZoomInfo fits larger organizations that already need its search and intent data. For a team that only wants to repair CRM fields, ask for a narrow package or compare against lighter tools first.

D&B Connect, from Dun & Bradstreet, targets the duplicate and identity problem. Its page describes four steps: match records, cleanse them against the D&B Commercial Graph, enrich them with licensed insights and steward them using machine learning. Resolved records are appended with a D-U-N-S Number, a unique nine-digit business identifier, which helps consolidate known duplicates.

The page lists more than 1,600 unique insights, such as company financials, hierarchies and connections, filings and events, and principals and contacts, and cites 650M+ global companies and 550M+ contacts. These figures are D&B's own. Modules include Discover, Manage and a version for Salesforce, and you can upload by API, batch, cloud or iPaaS.

It is best for operations teams with messy account hierarchies, for example parent and subsidiary relationships. It is not a quick list builder. Request the free trial and test it on a real duplicate-heavy segment before judging.

Cognism sells CRM Enrichment as an add-on to its prospecting plans. Its pages describe identifying gaps in your database, seeing which contacts miss key fields or hold outdated information, and enriching the records that matter most by ICP segment, persona or value, instead of updating everything in bulk. It can also enrich new inbound leads so they are complete and routable.

Credits apply: one credit reveals or enriches a contact, each seat includes an allocation, and you can buy more. Standard and Pro prospecting plans include five seats, and you get a price by speaking to sales. The company's main selling points are phone-verified mobile data and a European focus.

Cognism fits teams with a European or compliance-heavy audience that also want the prospecting side. If you only need enrichment, check how much of the cost comes from the prospecting platform you may not use.

Apollo includes enrichment as part of a wider prospecting and outreach platform, and its navigation lists a Waterfall Enrichment feature and an enrichment use case. Plans are Free, Basic, Professional and Custom, and the page says the free Starter plan has no time limit. Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft and Marketo.

Credits are pooled across the team, granted at the start of each billing cycle and do not roll over, which matters if you plan a big one-time cleanup. Without a record selection limit you can select and export up to 10,000 leads in one action. Plan prices did not appear in the page text we could read, so check the live page.

Apollo suits small teams that need enrichment and sales tools together at a modest cost. The plans are for internal business use, so you cannot resell its data.

FullEnrich is a pay-for-results enrichment service. Its pricing page says you are charged only when verified data is found. A work email costs 1 credit, a personal email 3 credits, a mobile number 10 credits and a reverse email lookup 1 credit, while company and profile data is included free with any enrichment.

The Pro plan shows 1,000 credits a month at $0.055 per credit, which works out to about $55 a month, and the page's calculator suggests 15,000 credits at $720 a month for a larger team. The free trial includes 50 credits with no card. Treat the starting price as indicative, since the monthly price display on the page was hard to read.

It is a good fit for teams whose main gap is missing emails and mobile numbers and who dislike paying for failed lookups. It will not merge duplicate accounts or fix hierarchies.

People Data Labs (PDL) sells person and company data through APIs. The Free plan gives up to 100 credits a month, but emails, phone numbers and addresses are obfuscated. Pro starts at $98 a month with as few as 350 credits, includes contact data and premium fields, and offers CSV enrichment. Annual commitments save 20%. Enterprise is custom, with data license feeds and SSO.

The page lists ISO and SOC 2 Type 2 compliance, which matters if procurement asks about security. The page makes no database size claim, so judge coverage with your own sample.

PDL fits engineers building enrichment into a product or pipeline. A sales manager who wants a button in the CRM will find it less friendly, and the entry price buys few records.

UpLead lists a seven-day trial with 5 credits, Essentials at $99 a month with 170 credits and Plus at $199 a month with 400 credits. Data enrichment, which it says keeps your data up to date and complete, starts on Plus, along with email pattern information, technographics and advanced filters. Integrations include Salesforce, HubSpot, Zoho, Pipedrive and Microsoft Dynamics 365.

The vendor claims a 95% accuracy rate on verified emails. That is its own figure, so check a sample. Suppression list uploads help you avoid paying for contacts already in your CRM.

UpLead suits small teams that want a predictable monthly bill. The small credit counts limit large database cleanups.