Best AEO Tracking Tools in 2026: 8 Tools Compared
Enterprise brand visibility tracking · Starting price: See website
How we put this together: we compare official feature and pricing pages, app store listings, privacy policies and public user reviews. Prices change, so check the provider's site before you pay.
Key takeaways
- Otterly.AI is the cheapest paid entry point here at $29 per month, while most mid-market options sit between $95 and $295 per month.
- Profound and Brandlight keep pricing behind a sales conversation, which suits larger teams but makes quick comparison harder.
- Prompt count matters more than the headline price, since a cheap plan with few prompts can run out fast on a multi-brand account.
- Free tiers and trials are common, so shortlist two tools and run the same prompts in both before committing.
Quick comparison
| Name | Who it suits | Starting price | Free option | |
|---|---|---|---|---|
| Profound | Enterprise brand visibility tracking | See website | Free trial (7 days) | Visit |
 Peec AI | Daily AI visibility analytics | $95 per month | Free trial (7 days) | Visit |
 Otterly.AI | Budget AI visibility monitoring | $29 per month | Free trial (7 days) | Visit |
 Scrunch | Enterprise AEO audits and diagnostics | $250 per month | Free trial (7 days) | Visit |
 AthenaHQ | Credit-based tracking with content fixes | $295 per month | Yes | Visit |
 Goodie | Brand visibility for growing companies | $399 per month | No | Visit |
 SE Visible | High prompt volume per dollar | $99 per month | Free trial (10 days) | Visit |
 Brandlight | Enterprise AI brand monitoring | See website | No | Visit |
The best AEO Tracking Tools
AI answers now shape how people find brands, and these tools track whether your brand shows up in them. We compared pricing pages, prompt limits, and engine coverage for the options below. Prices change often, so treat the figures here as a starting point and confirm the current plan before you buy.
Profound fits large brands and agencies that need board-ready reporting. In our comparison, its citation detail helps teams see which sources AI answers actually cite. Pricing sits at See website, with a free option listed as Free trial (7 days), so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that the sales-led pricing means you cannot budget for it from the website alone. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- Covers several major AI engines
- Deep citation reporting
- Built for large brands
- No public price
- May be more than small teams need
Peec AI fits marketing teams that want a simple daily read on AI visibility. In our comparison, its daily cadence makes sudden drops in visibility easy to spot. Pricing sits at $95 per month, with a free option listed as Free trial (7 days), so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that teams tracking many topics will outgrow the entry plan quickly. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- Clear prompt-based plans
- Daily tracking across major engines
- Action recommendations included
- Entry plan covers only 50 prompts
- Costs rise with prompt volume
Otterly.AI fits small businesses and solo marketers watching a handful of key topics. In our comparison, its low price makes it a sensible first step into AI visibility tracking. Pricing sits at $29 per month, with a free option listed as Free trial (7 days), so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that the small prompt allowance limits how many products or locations you can follow. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- Lowest entry price in this list
- Covers ChatGPT, AI Overviews, Perplexity, and Copilot
- Fast setup
- Only 15 prompts on the entry plan
- Reporting is lighter than enterprise tools
Scrunch fits engineering-led teams that want diagnostics, not just a visibility score. In our comparison, its diagnostic layer helps explain why an AI answer changed, not only that it changed. Pricing sits at $250 per month, with a free option listed as Free trial (7 days), so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that smaller teams may pay for diagnostic depth they never use. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- Adds crawler and agent-traffic diagnostics to citation tracking
- 125 prompts on the entry plan
- Price jumps quickly for larger prompt volumes
- Setup takes more effort than simpler tools
AthenaHQ fits teams that want tracking paired with ready-to-publish fixes. In our comparison, its recommendation engine turns visibility data into concrete next steps. Pricing sits at $295 per month, with a free option listed as Yes, so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that the credit system can make monthly costs harder to predict. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- Credit model fits uneven usage
- Covers eight or more engines
- Pairs tracking with publishing help
- Credit math takes getting used to
- Per-answer cost runs high at low volume
Goodie fits brand teams with a real budget and several topics to follow. In our comparison, its prompt allowance suits companies tracking a full product range. Pricing sits at $399 per month, with a free option listed as No, so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that the price puts it out of reach for most small businesses. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- 120 prompts on the entry plan
- Sentiment and citation detail
- Built for brand teams
- High entry price
- No free tier listed for casual testing
SE Visible fits agencies and multi-site owners who need many prompts without enterprise pricing. In our comparison, its prompt volume per dollar is the strongest value in this list. Pricing sits at $99 per month, with a free option listed as Free trial (10 days), so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that teams that need deep enterprise reporting may still want a larger suite. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- 200 prompts on the entry plan
- Covers major AI engines
- Built on established SEO data
- Newer brand than the big SEO suites
- Fewer third-party write-ups to cross-check
Brandlight fits large companies that already buy enterprise monitoring tools. In our comparison, its enterprise focus suits teams with formal reporting needs. Pricing sits at See website, with a free option listed as No, so check the plan page for the exact limits before you commit. Teams that match the best-for description above will get the most from it, while teams outside that group should weigh the trade-offs carefully. The honest catch is that small buyers cannot compare it on price without a sales call. That weakness does not make it a poor product, but it does decide whether it fits your situation. If the strength matters more than the weakness for your team, it belongs on your shortlist. If not, one of the other options in this list will serve you better.
- Focused on brand mentions across AI engines
- Enterprise reporting options
- No public pricing
- Less detail available for small-team buyers
How we picked these
We compared official pricing pages, prompt allowances, and engine coverage, plus public reviews and comparison write-ups where vendor pages were thin. We did not claim hands-on testing. Where a vendor keeps pricing behind a sales form, we say so rather than guessing a figure. We focused on products that exist and work today, that truly fit the topic, and that ordinary buyers can actually sign up for. We compared official feature and pricing pages first, and used public reviews and comparison guides only to cross-check figures. We did not invent prices, awards, counts, or features, and where a figure could not be verified we used See website instead.
What to check before you buy
Start with the prompts you actually care about. List your brand name, your top products, and the questions customers ask, then count them. That count decides your plan more than any feature list, because most tools charge by prompt volume. Next, check which engines your customers use. ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot cover most cases, but a tool that misses your main engine is a poor fit at any price. Finally, run a short trial with the same prompts in two tools. Compare citation detail, update frequency, and how clear the reports are to a non-specialist. The tool your team actually reads each week is the right one. Also check contract terms before you sign. Notice periods, renewal prices, and data export options matter more after the first year than during a trial. A tool that is hard to leave is a tool you should price with extra care.
Frequently asked questions
What is an AEO tracking tool?
An AEO tracking tool checks how often a brand appears in AI-generated answers, and which sources those answers cite. It runs a set of prompts through AI engines on a schedule and reports visibility, citations, and sentiment over time.
What is the best AEO tracking software for a small business?
Otterly.AI and SE Visible are the most sensible starting points for small budgets, at $29 and $99 per month. Both cover the major engines, and their trials let you test prompt coverage before paying.
How many prompts do I need?
Start with 15 to 50 prompts covering your brand, products, and main customer questions. Add competitor prompts only after the core set is stable, since each extra prompt raises the plan you need.
Do AEO tracking platforms improve rankings?
No tool on its own improves AI visibility. Tracking shows where you stand, and content, citations, and site quality do the improving. Treat any vendor promise of guaranteed placement with caution.
Is Profound worth the price?
Profound suits enterprises that need deep citation reporting across many brands. Smaller teams usually get similar directional data from Peec AI or Otterly.AI at a fraction of the cost.
Sources we checked (8)
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