Best AI Search Visibility Checking Software in 2026: 8 Tools Compared

Otterly.AI is the easiest place to start if you want a real number for AI visibility without an enterprise budget. The Lite plan covers 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with daily tracking and scheduled reports. That is enough for a small business to learn which questions trigger a mention and which ones hand the answer to a rival.

The catch is coverage. If Claude or Gemini matter to your buyers, you will pay for add-ons or move to Standard at $189 per month. Otterly.AI also suits monitoring more than fixing problems, so plan to do the content work yourself. For a first purchase in this category, though, its price and simplicity are hard to beat.

Peec AI gives SEO teams a familiar workflow applied to AI answers. Starter tracks 50 prompts daily on three models of your choice, and Pro at $245 per month raises that to 150 prompts with sentiment analysis included. Unlimited users on every plan means an agency or a larger marketing team does not pay per seat, which keeps the total predictable.

What Peec AI does less well is hand you finished fixes. It shows visibility, citations, and competitor positions, then leaves content changes to your team. It also lacks a free tier, so use the trial period carefully and check whether your preferred models are included before you commit. For teams that already live in prompt lists and competitor reports, it is a natural fit.

Profound is the best-known name in this space, and its enterprise platform tracks up to nine answer engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Mode, Microsoft Copilot, DeepSeek, Exa Search, and Google AI Overviews. Its prompt volume data, drawn from real user conversations, helps large teams decide which questions deserve content investment. Compliance features such as SSO and SOC 2 also matter when security review decides the purchase.

The trade-off is access. Profound withdrew its $99 Starter and $399 Growth self-serve plans in September 2026, and brands now start with a free 7-day trial covering three engines and 50 prompts daily, then move to a custom enterprise quote. Small teams will find that frustrating. Large brands with several markets and a real budget will get the depth they need, but they should expect a sales process rather than a card payment.

Goodie is built for brands that sell products, not just ideas. Its Agentic Commerce Suite tracks how AI shopping experiences surface individual products across ChatGPT Shopping, Perplexity Shopping, Google AI Mode Shopping, Alexa for Shopping, and Walmart Sparky. Core at $295 per month covers five models, 110 prompts, and 50 optimization actions a month, with a strategist included for support.

That shopping focus is also its limit. If you run a services business with no product catalog, much of the Pro tier at $999 per month will go unused. Entry pricing is high for a small team, and Claude, Meta AI, DeepSeek, and Grok coverage sits on the enterprise tier. For ecommerce teams, though, no other tool here ties visibility to product pages this directly.

Scrunch AI looks at both sides of a citation: the answer an AI gives, and the crawl data showing which bots visited the pages behind it. Core at $250 per month tracks 125 prompts on ChatGPT, Perplexity, Google AI Overviews, and Copilot, with up to five seats. That combination suits teams that already work with server logs and want to know why a page is cited, not only whether it is.

The price puts Scrunch AI above the budget tier, and full engine coverage requires higher plans. Its audit features also reward teams with someone able to act on technical findings. If your main need is a simple mention count, a cheaper tool will do. If you want diagnostics behind the count, Scrunch AI earns its place.

AthenaHQ is the best way to test this category before spending. Its free tier gives a usable read on brand visibility with source-level citation attribution, so you see which pages get cited rather than only which domains appear. Paid plans start at $295 per month and cover a broad set of models, including Claude on a self-serve plan, which several rivals gate behind enterprise contracts.

The honest catch is the credit model. Capacity is measured in credits, so a heavy month of prompts can burn through an allowance faster than a flat prompt count would suggest. Model the month you actually plan to run before choosing a tier. For a team that wants to prove the problem exists before asking for budget, the free tier makes AthenaHQ the obvious first stop.

Semrush AI Visibility Toolkit makes sense only if you already pay for Semrush, but for those teams it is convenient. It adds AI visibility tracking for ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode to the keyword, audit, and backlink tools a team already uses. At $99 per month per domain, billed annually, it avoids a second login and a second vendor contract.

The limit is scope. The entry allowance is modest next to dedicated trackers, and teams that want deep prompt-level work across many engines will outgrow it. It is also an add-on cost, so a team not already on Semrush should compare the combined price, not the add-on alone. For existing Semrush users, it is the lowest-friction way to add AI visibility.

Ahrefs Brand Radar bolts AI citation tracking onto the SEO platform many teams already trust. Its prompt index is built from search data, which helps teams pick prompts that reflect real demand rather than guesses. Coverage includes ChatGPT, Perplexity, Gemini, Copilot, Grok, Google AI Overviews, and AI Mode, and it sits next to backlink and keyword data in the same workspace.

The catch is that Brand Radar is an add-on, priced per index on top of a base Ahrefs plan, so the total cost depends on your existing subscription. It also does not track Claude, which matters if your audience uses it heavily. For Ahrefs loyalists, it is a strong addition. For teams starting from scratch, a standalone tracker may be cheaper.