Best AI Brand Visibility Checking Software in 2026: 8 Tools Compared

Peec AI is our pick for teams that want a single share-of-voice number they can track week to week. Starter tracks 50 prompts daily on three models of your choice, and Pro at $245 per month adds sentiment analysis and raises the count to 150 prompts. Seeing your share next to named competitors turns vague worry about AI into a trend line you can report to a manager.

The limits are familiar from the wider category. There is no free tier, and prices are shown in euros on some pages, so check the currency at checkout. Peec AI also reports more than it fixes, so a team still needs someone to update content when a competitor pulls ahead. For brand teams that already think in share of voice, it is a natural first buy.

AthenaHQ pairs brand mention tracking with sentiment, so you learn not only how often AI tools name you but whether the tone is positive, neutral, or negative. Its free tier gives a genuine first read, and paid plans cover a broad model list, including Claude on a self-serve plan. Unlimited topics and seats on paid plans help larger brand teams share one workspace.

Credit-based pricing is the catch to model before you commit, since a heavy prompt month can consume an allowance quickly. AthenaHQ is also stronger on dashboards and action lists than on done-for-you content. For a brand team that wants to test AI sentiment before asking for budget, it is the lowest-risk start in this list.

Profound treats brand visibility as a board-level question. Its enterprise platform tracks up to nine answer engines and adds narrative analysis, showing how AI tools describe your brand, not only whether they mention it. Prompt volume data helps large teams size which brand questions matter most, and compliance features such as SSO and SOC 2 suit regulated companies.

Access is the barrier. Brands start with a free 7-day trial on three engines and 50 prompts daily, then need a custom quote. That rules Profound out for most small businesses, and the sales process takes time. For a large brand with several markets and a PR team that needs executive-ready reporting, the depth justifies the effort.

Brandlight focuses on the quality of a brand mention, not only the count. It assigns weight to citations and shows which sources AI answers rely on when they name you, which helps PR teams decide where earned coverage matters most. Pricing from $199 per month puts it between budget trackers and enterprise platforms, a sensible middle ground for a growing brand.

The trade-off is breadth. Brandlight is less of a general SEO suite than Semrush or Ahrefs, so teams that want keyword and backlink data as well will need a second tool. It also has no free tier listed, so a trial or demo is the way to test fit. For brand teams that care about which sources shape their reputation, it is a strong pick.

Otterly.AI suits a small brand that wants to know whether AI answers mention it at all, without a large monthly bill. Lite at $29 per month tracks 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with daily updates and scheduled reports. That is enough to spot a sudden drop or a competitor surge.

Sentiment and deep brand analysis are thinner here than on Peec AI or AthenaHQ, and extra engines cost more. Otterly.AI is best seen as an early-warning tool: it tells you something changed, and your team then investigates why. At this price, that is a fair deal.

Goodie is the brand tool for companies that sell products through AI shopping answers. It tracks brand and SKU visibility across ChatGPT Shopping, Perplexity Shopping, Google AI Mode Shopping, Alexa for Shopping, and Walmart Sparky, so a brand team can see whether shoppers meet the brand or a rival first. Core at $295 per month includes 110 prompts, 50 optimization actions, and strategist support.

Service brands will find much of the shopping suite surplus to their needs, and the entry price is high for a small team. Goodie also gates Claude, Meta AI, DeepSeek, and Grok behind enterprise plans. For product brands, though, the link between brand mentions and product pages is exactly the view that matters.

Scrunch AI helps a brand team answer a harder question: why does a competitor win a mention you should own? Core at $250 per month tracks 125 prompts, reports share of voice, and adds site audits and crawler data that show which pages AI bots actually visited. That diagnostic layer turns a brand report into a work list for content and technical teams.

The price is the main barrier, and smaller brands may prefer Otterly.AI or Peec AI for simple tracking. Scrunch AI also rewards teams with staff to act on audit findings. If your brand problem is a visibility gap you cannot explain, Scrunch AI is worth the premium.

Brand24 is the veteran in this list, and it remains useful because brand reputation does not live only in AI answers. It collects mentions from social media, news, blogs, forums, podcasts, and reviews, and its AI features sit alongside that wider net. Individual at $199 per month on annual billing covers 3 keywords and 2,000 mentions a month, with a 14-day trial and no card required.

The catch is focus. Brand24 is not a dedicated AI prompt tracker, so teams that want deep prompt-level AI data should pair it with a tool such as Peec AI or AthenaHQ. Keyword and mention caps also bite fast for a brand with several product names. For PR teams that need one inbox for every kind of mention, Brand24 still earns its place.